New York, New York, January 20, 2007- Arlene Shuler, President and CEO of New York City Center, today announced that The Andrew W. Mellon Foundation has awarded a grant of $3.5 million to City Center for the support of its Fall for Dance Festival. The grant includes $2.5 million to inaugurate a new, dedicated endowment fund for Fall for Dance and up to $1 million to help underwrite the Festival’s annual expenses until the $10 million fund is fully established. The Mellon Foundation’s grant requires City Center to match the $2.5 million endowment component two to one over the next five years. To reach this goal, City Center will launch a new endowment campaign that will seek to secure the full $10 million by 2012. The Mellon grant will help to assure the future of the Fall for Dance Festival by inaugurating this vital endowment allowing City Center to continue in its historic role as an accessible and welcoming home for outstanding dance in New York City through programs like Fall for Dance.
"In just three seasons, the Fall for Dance Festival has become a successful model for audience development programming for other arts organizations, and has exceeded our own expectations for bringing thousands of new audience members to City Center.” said Arlene Shuler, “Not only is the Festival the first dance experience for many attendees, it also offers smaller and lesser-known companies significant exposure, and has reinvigorated the perception of City Center as a home for dance in New York City. This extraordinary grant will enable us, for many years to come, to continue presenting exciting world-class and up-and-coming companies at a low price that makes tickets affordable to a diverse and enthusiastic audience. We are so grateful to The Mellon Foundation for its leadership support which will ensure the long-term viability of Fall for Dance.”
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